Jason Thibeault is Senior Director Marketing Strategy at Limelight Networks. Join him and Gamasutra for a free webinar on Thursday, February 26. Register now!
Ugh. The discount bin. Could there be any worse future for a game than to end up marked down to $4.99 and relegated to some plastic trash bin at the back of the store? Probably not. But why does it only happen to some games and not others?
Before I answer that question, let’s set some baselines first. For example, what do I mean by “game delivery?” In short order, game delivery refers to two things. First, it refers to getting the game into the hands of your audience. That’s packaging, marketing, and distribution. All of that helps to create an overa…